February 10, 2017sccs

Event Details


Welcome to the world’s largest furniture retailer, IKEA.

What are the home-furnishing needs of the Southeast Asian consumers and how does IKEA connect with this fascinating market? What are the challenges and opportunities and how different are they from its domestic Swedish market? Mr. Malcolm Pruys – Sales Manager for IKEA Southeast Asia – has years of retail & sales experience in Taiwan, China and Australia. He will provide concrete insights on the expansion plans for IKEA in the emerging markets of SEA.

What does “övertag” means or how far does the Swedish efficiency drives the Logistics at IKEA into competitive advantages? Mr. Kurt Hanssen – Head of Retail Logistics, IKEA Southeast Asia – will share why IKEA remains an innovator and trendsetter in Supply Chain thanks to the typical IKEA-spirit of simplicity and efficiency. Furthermore, he will invite us for an exclusive tour at the IKEA in-store logistics.

Please join us for a joint breakfast meeting together with the Belgium Luxembourg Business Group for a visit “Behind the Scene @ IKEA Alexandra

Time: 07.45 – 10.00
Fee: S$45
including breakfast, refreshments and tour

This event is for SBAS members only

Register at by 7th February  If you pay by cheque, please make it payable to SBAS and present it at the breakfast.

You may also pay by internet banking to:
DBS Bank
8 Shenton Way, Singapore 068809
Account No: 001-016410-4
Bank Code 7171
Branch Code 001
Swift address: DBSSSGSG
Kindly note that cancellation is only possible until closing date and no-shows will be billed.