Creating Purpose is the single most important thing a company can do to protect and enable its future growth. Johan Ekelin shows how and why companies in Asia can develop and use their purpose across Asia to promote sustainable growth.
Most people wouldn’t care if 75% of brands disappeared tomorrow. What does that mean for companies and brands in Asia as they struggle to remain relevant in a digitally dominated world as people increasingly connect with brands based on whether they buy into their values. Purposeful brands are increasingly engines of business growth, but what builds up a purposeful brand and how do you create one for the long term? How can brands in Asia construct their purpose to compete and win in the global marketplace.
Johan Ekelin co-founded Lynxeye consultants in 1999 after spending almost 7 years managing brands within P&G Nordic and Europe. Since that time he has worked and advised many of the world’s most iconic brands including Samsung, Absolut, H&M, Volvo, Nokia, Sony and Telenor. He has been a visionary and vocal evangelist about branding and the need for Companies to embrace purpose as a key commercial strategy that delivers sustainable results for companies, consumers and society.
Date: Thursday, Nov 29
Time: 8.30-10.00 AM (Breakfast will be served from 8.15 AM)